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POST PRODUCTION INSIGHTS
Editor Einar Thorsteinsson talks about what went into the complex editorial process for this split-screen spot...
Editor Einar Thorsteinsson talks about what went into the complex editorial process for this split-screen spot...
AD AGENCY PERSPECTIVES
McCann/New York’s Head of Production supervises a department that’s managing change while still producing an...
McCann/New York’s Head of Production supervises a department that’s managing change while still producing an...
DIGITAL ADVERTISING
A top provider of technology solutions for agencies and brands chimes in on how to generate innovative...
A top provider of technology solutions for agencies and brands chimes in on how to generate innovative...
NEWS
Industry trends point to increased domestic shooting for US agencies and more cross-platform ‘nontraditional’...
Industry trends point to increased domestic shooting for US agencies and more cross-platform ‘nontraditional’...
Regional Focus
Diversity of talent, new media options and increased globalization are having a positive impact on a vibrant TVC production industry in Latin America.
INSIDE THE WORK
Think you had skin in the game? Stefan Sonnenfeld and his crew handled color grading studio on almost half the...
Think you had skin in the game? Stefan Sonnenfeld and his crew handled color grading studio on almost half the...
OPINION
Was 2009 as dismal for commercial production as everyone made it seem? And will this year be any better? ...
Was 2009 as dismal for commercial production as everyone made it seem? And will this year be any better? ...
NEWS
MJZ leads the pack with 10, Biscuit racks up 7, while Gillespie and Usher earn Most Visible Director distinction.
MJZ leads the pack with 10, Biscuit racks up 7, while Gillespie and Usher earn Most Visible Director distinction.
PRODUCTION PROFILES
This well-regarded national production company, with a strong directorial roster, likes being based in the Midwest.
This well-regarded national production company, with a strong directorial roster, likes being based in the Midwest.
NEWS
Clients are driving agencies to work with minority-owned vendors, and production departments are trying to respond.
Clients are driving agencies to work with minority-owned vendors, and production departments are trying to respond.
AD AGENCY PERSPECTIVES
As the Managing Director of Integrated Production and Design for this Richmond shop, he juggles more than...
As the Managing Director of Integrated Production and Design for this Richmond shop, he juggles more than...
PRODUCTION PROFILES
This Portland, OR animation studio takes its own unique and playful approach to mixing media, genres and platforms.
This Portland, OR animation studio takes its own unique and playful approach to mixing media, genres and platforms.
DIRECTOR PROFILE
Cinematic influences and the blending of the real and the imagined characterize this IDENTITY director’s work.
Cinematic influences and the blending of the real and the imagined characterize this IDENTITY director’s work.
INSIDE THE WORK
An 8-spot campaign was a start-to-finish job for the design and production studio, combining live action with a...
An 8-spot campaign was a start-to-finish job for the design and production studio, combining live action with a...
PHOTO FEATURE
The AICP Holiday Party was this week on Manhattan's West Side, a benefit for Toys for Tots. SourceEcreative was...
The AICP Holiday Party was this week on Manhattan's West Side, a benefit for Toys for Tots. SourceEcreative was...
OPINION
Is it time for the ad industry to heal its own? Maybe some advertisers and holding companies should think about it.
Is it time for the ad industry to heal its own? Maybe some advertisers and holding companies should think about it.
DIRECTOR PROFILE
The Believe Media director’s passion for capturing both sultry beauty and the energy of a performance has...
The Believe Media director’s passion for capturing both sultry beauty and the energy of a performance has...
DIRECTOR PROFILE
Jarbas Agnelli’s moment of inspiration has turned into an Internet sensation. It’s a nice little short film,...
Jarbas Agnelli’s moment of inspiration has turned into an Internet sensation. It’s a nice little short film,...
DIRECTOR PERSPECTIVES
Director/Partner in Korean shop MassMessAge talks about creativity in Korea, working for the web and how to...
Director/Partner in Korean shop MassMessAge talks about creativity in Korea, working for the web and how to...
DIRECTOR PERSPECTIVES
Eclectic FORM director uses new collaborative group to apply additional focus on causes, charities and social...
Eclectic FORM director uses new collaborative group to apply additional focus on causes, charities and social...
OPINION
Music producer Mark Beckhaus believes the next step in the commingling of advertising and music is for brands...
Music producer Mark Beckhaus believes the next step in the commingling of advertising and music is for brands...
DIRECTOR PROFILES
Former JWT ECD Jeff Bitsack has his hands on the work in his new role as a director with hybrid production...
Former JWT ECD Jeff Bitsack has his hands on the work in his new role as a director with hybrid production...
INSIDE THE WORK
A new music video for the Black Eyed Peas member mixing live action, animation and design elements doubles as a...
A new music video for the Black Eyed Peas member mixing live action, animation and design elements doubles as a...
PRODUCTION PROFILES
L.A.-based hybrid production and post shop debuts new unit designed to facilitate prepping, shooting and...
L.A.-based hybrid production and post shop debuts new unit designed to facilitate prepping, shooting and...
NEWS
SourceEcreative was on the scene in Singapore at the Spikes Asia Festival, where a spot from Phenomena took the...
SourceEcreative was on the scene in Singapore at the Spikes Asia Festival, where a spot from Phenomena took the...
NEWS
Agency Heads of Production met at @radical.media in New York to discuss what the 'media agnostic' approach...
Agency Heads of Production met at @radical.media in New York to discuss what the 'media agnostic' approach...
ANALYSIS
Effort is designed to address the changing nature of just what constitutes production today.
Effort is designed to address the changing nature of just what constitutes production today.
VIEWPOINT
Bob Samuel takes clients to task for stacking the deck on commercial shoots, then crying about costs.
Bob Samuel takes clients to task for stacking the deck on commercial shoots, then crying about costs.
ANALYSIS
Producers' organization says need to withdraw from talent agreement was necessitated by changing marketplace.
Producers' organization says need to withdraw from talent agreement was necessitated by changing marketplace.
EXCLUSIVE
Anatomy of a TV Commercial
Anatomy of a TV Commercial
PRODUCTION PROFILES
Brent Harris and Douglas Howell have their hybrid studio on a fast track.
Brent Harris and Douglas Howell have their hybrid studio on a fast track.
PHOTO FEATURE
SourceEcreative was at the AICP Show in L.A. Check out our gallery for coverage of the event.
SourceEcreative was at the AICP Show in L.A. Check out our gallery for coverage of the event.
INSIDE THE WORK
CD Andre Stringer talks about the studio's second project produced directly for Under Armour.
CD Andre Stringer talks about the studio's second project produced directly for Under Armour.
ANALYSIS
P&G is reportedly seeking to limit the number of companies it uses to produce spots. We examine its impact and...
P&G is reportedly seeking to limit the number of companies it uses to produce spots. We examine its impact and...
PRODUCTION PROFILES
A team of animators and producers in Auckland are out to have fun while demystifying the animation process for...
A team of animators and producers in Auckland are out to have fun while demystifying the animation process for...
DIRECTOR PERSPECTIVES
The legendary director shares his views on the birth of mega-star ad campaigns.
The legendary director shares his views on the birth of mega-star ad campaigns.
DIRECTOR PROFILES
What's next for Partizan director Michael Gracey? After his T-Mobile hits "Dance" and "Sing a Long," it might...
What's next for Partizan director Michael Gracey? After his T-Mobile hits "Dance" and "Sing a Long," it might...
NEWS
Check out our gallery of on-the-scene photos from the Cannes Lions Festivals.
Check out our gallery of on-the-scene photos from the Cannes Lions Festivals.
NEWS
Over two dozen agency Heads of Production had a friendly sit down with directors and DGA reps this week in New...
Over two dozen agency Heads of Production had a friendly sit down with directors and DGA reps this week in New...
INSIDE THE WORK
A new series of web shorts were shot by Chelsea director Neil Tardio using a consumer SLR. Expect to see more...
A new series of web shorts were shot by Chelsea director Neil Tardio using a consumer SLR. Expect to see more...
AD AGENCY PERSPECTIVES
Grey/New York's CCO talks about the agency's non-traditional campaigns, and what they mean for the future.
Grey/New York's CCO talks about the agency's non-traditional campaigns, and what they mean for the future.
EXCLUSIVE
Anatomy of a TV Commercial
Anatomy of a TV Commercial
INDUSTRY EVENTS
Festival makes news as it withdraws Agency of the Year honors from FP7 Doha.
Festival makes news as it withdraws Agency of the Year honors from FP7 Doha.
VIEWPOINT
The AICP's CEO weighs in with an opinion piece on how changes in the economics of production threaten the industry.
The AICP's CEO weighs in with an opinion piece on how changes in the economics of production threaten the industry.
NEWS & ANALYSIS
Is it 'broadcast' or 'content'? At a meeting in New York, agency heads of production discussed the changing...
Is it 'broadcast' or 'content'? At a meeting in New York, agency heads of production discussed the changing...
EXCLUSIVE
Anatomy of a TV Commercial
Anatomy of a TV Commercial
INSIDE THE WORK
A design-driven collaboration from Nola Pictures, Union Editorial and loyalkaspar drives U2's Grammy performance.
A design-driven collaboration from Nola Pictures, Union Editorial and loyalkaspar drives U2's Grammy performance.
PRODUCTION COMPANY TO WATCH:
Executive producer Spencer Friend's UK production company cultivates an eclective mix of visual styles.
Executive producer Spencer Friend's UK production company cultivates an eclective mix of visual styles.
PRODUCER PROFILES
Producer Jack Lechner talks about his deal with Washington Square Films and how production houses can...
Producer Jack Lechner talks about his deal with Washington Square Films and how production houses can...
AD AGENCY PERSPECTIVES
Chief Creative Officer of David & Goliath talks about how the recession is affecting the industry, and what his...
Chief Creative Officer of David & Goliath talks about how the recession is affecting the industry, and what his...
EDITORIAL AND POST-PRODUCTION PROFILE
L.A.-based MD Michelle Burke talks about growing a global editorial brand.
L.A.-based MD Michelle Burke talks about growing a global editorial brand.
PRODUCTION COMPANY TO WATCH:
Partner Robert Wherry reports on a killer year for this growing US-based production company.
Partner Robert Wherry reports on a killer year for this growing US-based production company.
EXCLUSIVE
Anatomy of a TV Commercial
Anatomy of a TV Commercial
CREATIVE TEAMS
Kaleidoscope
Kaleidoscope
MEET THE DIRECTOR
Warren P. Sonoda of Buck Productions
Warren P. Sonoda of Buck Productions
SPOTLIGHT
BOND
BOND
CREATIVE TEAMS
Zoic Studios
Zoic Studios
ONES TO WATCH
Directors Amy Nicholson, Benzo Theordore, and Harold Einstein
Directors Amy Nicholson, Benzo Theordore, and Harold Einstein
MEET THE DIRECTOR
Bernie Ryan of Cyber City Films
Bernie Ryan of Cyber City Films
SPOTLIGHT
Eric Bute of Motivfilms
Eric Bute of Motivfilms
MEET THE DIRECTOR
Dave Jellison of TWC
Dave Jellison of TWC
CREATIVE TEAMS
BLIND, Inc.
BLIND, Inc.
ONE TO WATCH
Sean Thonson of Supply & Demand
Sean Thonson of Supply & Demand
MEET THE DIRECTOR
Lloyd Stein of Nola Pictures
Lloyd Stein of Nola Pictures
SPOTLIGHT
Ear Goo Music
Ear Goo Music
CREATIVE TEAMS
Shout It Out Loud Music
Shout It Out Loud Music
SPECIAL FEATURES
The Rest of the Year Line-up
The Rest of the Year Line-up
Joe Connor of Renegade Films
SPOTLIGHT
Advanced Digital Media Services, Ad Distribution, Internet Marketing and Online & Mobile Advertising Solutions
Advanced Digital Media Services, Ad Distribution, Internet Marketing and Online & Mobile Advertising Solutions
MEET THE DIRECTOR
Jesse Dylan of Form
Jesse Dylan of Form
MEET THE DIRECTOR
Greg Rowan of Teak Motion Visuals
Greg Rowan of Teak Motion Visuals
CREATIVE TEAMS
Barney Miller of Company X
Barney Miller of Company X
SPOTLIGHT
The Sweet Shop & Schweppes Team Up
The Sweet Shop & Schweppes Team Up
DUBAI LYNX 2008
Festival Wrap-up
Festival Wrap-up
CREATIVE TEAMS
Alex Moulton of Expansion Team
Alex Moulton of Expansion Team
MEET THE DIRECTOR
James Mangold of Aero Film
James Mangold of Aero Film
SPOTLIGHT
Dave Hussey/Company 3
Dave Hussey/Company 3
MEET THE DIRECTOR
Nathan McGuinness of Kommitted Films
Nathan McGuinness of Kommitted Films
SPOTLIGHT
Filmgraphics
Filmgraphics
CREATIVE TEAMS
Superfad
Superfad
MEET THE DIRECTOR
Joe Schaak of Circle Productions
Joe Schaak of Circle Productions
CREATIVE TEAMS
The Guild of Commercial Filmmakers
The Guild of Commercial Filmmakers
CREATIVE TEAMS
Audiobox from Fluid
Audiobox from Fluid
CREATIVE TEAMS
Producer-run company Driver
Producer-run company Driver
MEET THE DIRECTOR
Steve 'Spaz' Williams of Hoytyboy
Steve 'Spaz' Williams of Hoytyboy
SPOTLIGHT
The Special Features of 2007
The Special Features of 2007
MEET THE DIRECTOR
Thor Raxlen of Guerilla FX
Thor Raxlen of Guerilla FX
MEET THE DIRECTOR
Sean Meehan of Soma Films
Sean Meehan of Soma Films
2007 ADVERTISING CUP
And the Award Goes To...
And the Award Goes To...
MEET THE DIRECTOR
Hoytyboy director John Kricfalusi
Hoytyboy director John Kricfalusi
MEET THE DIRECTOR
Uber Content director Sean Mullens
Uber Content director Sean Mullens
CREATIVE TEAM
Chris Hauge of Halo Pictures
Chris Hauge of Halo Pictures
MEET THE DIRECTOR
David McNamara: McNamara Film Company
David McNamara: McNamara Film Company
SPECIAL FEATURE
Brazil!
Brazil!
MEET THE DIRECTOR
Marc Klasfeld of Rockhard Films
Marc Klasfeld of Rockhard Films
Q&A
New Zealand-based Yukfoo Animation
New Zealand-based Yukfoo Animation
MEET THE DIRECTOR
Alex Ogus of Code Film
Alex Ogus of Code Film
CREATIVE TEAMS
Larry Pecorella & Bryan Rheude of Comma Music
Larry Pecorella & Bryan Rheude of Comma Music
SPECIAL FEATURE
All that is South Africa!
All that is South Africa!
SPOTLIGHT
Patrick Daughters/The Directors Bureau - Joachim Back/Park Pictures - Ben Weinstein/UNCLE
Patrick Daughters/The Directors Bureau - Joachim Back/Park Pictures - Ben Weinstein/UNCLE
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CREATIVE TEAMS
Matt Brady of MRB Productions
Matt Brady of MRB Productions
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Special Feature: Regional Focus Latin American Production Diversity of talent, new media options and increased globalization are having a positive impact on a vibrant TVC production industry in Latin America. |
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Special Feature: Specialty Focus Reality-based Advertising The use of reality-based advertising--including everything from docu-style to real people--is on the rise, making documentary directors more sought after than ever. |
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Special Feature: Regional Focus Spotlight on Turkey The Turkish production scene is booming, but profits are elusive as new techniques are on the rise. |
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Special Feature: Music & Sound Changing Tempo SourceEcreative reviews the latest trends in music, audio post and sound design for commercials, chats up some of the industry's top music producers and presents a showcase of great work from our sponsor companies. |
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Special Feature: Regional Focus South Africa in View The South African commercial production scene gets a close-up as we examine trends affecting the industry and talk to leading agency Heads of Production. |
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Special Feature: Asia Perspective Commercial Production in China The production industry in China is growing and evolving quickly, and attracting production companies... |
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Special Feature: Agency Insights Worldwide Heads of Integrated Production Heads of production at agencies around the world--from the US, the UK, Germany and Australia--discuss what's changed about what they do, and how the ongoing evolution... |
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Special Feature: Germany Spotlight on German Advertising & Production Whether working with local German directors or imports from the US, the UK or elsewhere, German production companies have been meeting the needs of their agency clients for years... |
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Special Feature: Motion Graphics Motion Graphics & Design A review of the latest in motion graphics and design from Blissium, Imaginary Forces, Nylon, Sponstaneous and T2. |
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Special Feature: Adfest 2009 ADFEST Highlights Asian advertising and production takes center stage next week in Pattaya, Thailand as ADFEST, the Asian Pacific Advertising Festival, kicks off with seminars, presentations and juried awards... |
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Special Feature: Tabletop MACRO VIEWS With a tough economy battering advertisers, tabletop directors and producers say showing value and quality in products is key |
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Special Feature: Animation MOVING PIXELS Animation. Motion Graphics. Visual Effects. Moving Pixels. No longer can an idea be quashed because it can't be done. |
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Special Feature: France Vive La France! France is fertile ground for so many sensual delights food, wine, art, music, cinema. |
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Special Feature: Russia Ukraine From Russia & Ukraine...With Love Business is booming in Russia and Ukraine say our sponsors PSB Films, Bazelevs, Just Production, Lime Lite Studio, and Park Production. |
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Special Feature: Cannes Cannes Lions 2008 The festival of all advertising festivals is upon us. The week-long celebration promises to be chock-full of seminars, workshops, and of course, social events! |
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Special Feature: Music All Things Lyrical Summer brings big, bold sounds: Summer blockbusters, summer albums, summer tours. This month we look at the present and future of Music and Sound... |
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Special Feature: Australia & New Zealand Down Under: Australia & New Zealand Australia: Koalas and Road Warriors. New Zealand: Kiwis and Middle Earth. The Land Down Under. The Land of the Long White Cloud. With diverse populations and ecosystems... |
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Special Feature: Mexico Viva Mexico! Mexico's production industry is muy caliente! Serving both their native audiences as well as the huge Spanish-speaking (and viewing) audiences in the U.S. and other countries... |
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Special Feature: Animation/VFX PERSISTENCE OF VISION It's truly amazing how different visual media has become in the 21st century. Marketers have a plethora of outlets to deliver their messages, whether to a mass-market... |
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Special Feature: POLAND Transformative Poland The cultural life of Poland has given rise to such notable people as painter Jan Styka, composer Frederic Chopin, scientist Marie Curie and religious leader Pope John Paul II. |
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Special Feature: Brazil The Vastness of Brazil The rich heritage, gorgeous locations, talented artists and technological prowess of Brazil is a given. As the fifth largest country and the seventh largest market in the world... |
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Special Feature: South Africa The Diversity of South Africa South Africa can be best described in one word: Diverse. Diversity in climate, locations, languages, cultures and resources give the country an enormous richness and depth to its... |
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Special Feature: Snow & Ice THE BEAUTY OF COLD The concept is solid. The script is tight. The director is A-list. Now we need a unique location that is easy to get to and covered in a thick layer of snow and ice... |
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Special Feature: HD NOW THE FUTURE OF BROADCAST ADVERTISING Although the majority of U.S. viewers are seeing a Standard Definition picture, the transition to High Definition is no longer theoretical. The Consumer Electronics Association announced... |
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Special Feature: Argentina & Chile Await You! LIGHTS... CAMERA... Argentina? Chile? But of course! More than ever today, finding the ideal location to shoot is paramount. The world is a much smaller place, with technology allowing access into the most remote, the most beautiful... |
