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You must watch! Soma Films director Ben West just wrapped a new spot for Music Max TV via XYZ Networks. The ad, Where Music Lives, features a charming world where musical notes fall from the sky and transform into hearts, landing on the characters and defining their moments, just as music triggers significant memories and emotions. A combination of live-action and animation, West served as both director and VFX supervisor, who with a small team of animators, created the whole spot from concept to completion.
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Fuse, the only cable television network dedicated to music, has launched a $15 million dollar advertising campaign, “Music Is,” tapping into consumers personal and emotional connections with music and unveiling its new tag line, reminding them to “Get Your Music On” Fuse. The campaign, developed by The Brooklyn Brothers, features work by six Blacklist (a Psyop company) directors each illustrating their own personal connection to music using various mediums, including photography, animation and CGI. The campaign consists of: Music is Adrenaline, directed by David Lobser; Music is Therapy, directed by Cisma; Music is Joy, directed by Holbrooks; Music is a Balloon, directed by Pistachios; Music is Time Travel, directed by Nanospore; and Music is Soulmates, directed by Friends with You.
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Sometimes big ideas come in small packages. That's certainly the case with the series of web videos that Radar director Sam Macon just finished for agency Tribal DDB and client State Farm Insurance. Each of the campaign's five videos - All Your Fault, Calamity From Above, Insult to Injury, Stranded and Going Nowhere Fast, and Terror At the End of the Driveway - uses miniature sets, model cars, and tiny plastic figurines to highlight different elements of insurance coverage that State Farm offers its customers. The style of the spots was modeled after instructional films of the 1950s. Rounding it out for Radar were executive producer Lisa Masseur, line producer Jonah Mueller, creative editor Greg Somerlot, animators Andrew Gray & Steve Gray, and assistant editor Mark Smith.
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Who knew that breathing could be so beautiful? The latest for client Kaiser Permanente via Campbell-Ewald is, in a word, breathtaking. Directed by Ken Arlidge of Aero Film, the spot Breath, features a myriad of images and situations that require a little or a lot of oxygen. Audibly commanding, the spot prompts one to take note of their own inhalation and exhalation. Talents included Aero EP Skip Short and editor Barnett Kiel, and Riot/LA colorist Siggy Ferstl.
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Prodigy director Dael Oates recently teamed up with client Nestle and product Milo B-Smart via Singleton, Ogilvy & Mather/Australia. The spot, entitled Active Minds, features a young school boy with an extensive head of animated hair that points to his active mind at work. Other talents included Prodigy producer Jonathan Samway.
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An ordinary kitchen. An ordinary guy...a TV dinner, a paunch and premature bald patch. Okay, so maybe less than ordinary. But despite the ordinariness of James Woodburn, he is a superhero. And you can be one too! This is the message cleverly put out by WWF and Ogilvy & Mather/Cape Town, in its latest set of television commercials that form part of a major campaign across all mediums. The aim is to encourage people to make little changes in their lives to save the planet’s resources like turning off the lights, using recyclable shopping bags and watering the garden after 6pm among others. Directed by Mukunda, a Sub urban director known for his strong conceptual mind, each commercial has a distinct look and an easy-to-grasp message.
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So, anything new shakin' over at Red Car NY? Well... Longtime editor Jerry Fried was recently elected Mayor of Montclair, NJ (wow). He's still editing full time but may on occassion need to pop out of his sessions for a quick ribbon cutting ceremony. Editor Anthony Marinelli just finished cutting a documentary for Keep a Child Alive featuring Alicia Keyes. Wendy Rosen edited a Sex in the City spot for Mercedes as a cross-promotion for the movie -- and the fabulous Charlie Cusumano just completed his directorial debut for an organization called Contractors for Kids - a fantastic group which helps families with sick children with their expenses. He created the concepts, directed and edited the piece which will help spread awareness of the organization.
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Director Dana Christiaansen and Crash+Sue's editor Carrie Shanahan captured the turbocharged Subaru Impreza WRX STi’s many Adrenaline moments in a package of broadcast and web spots from Carmichael Lynch/Minneapolis. The dynamic commercials build upon the vehicle’s rally car heritage, targeting consumers who want to be part of the WRX STi’s tradition of speed and performance. The post production company also weighed in with Sue Lakso color correcting the new running footage while Ross Nelson mixed the high-octane music track and Smoke artist Derek Johnson performed the finish.
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Be sure to check out the highly anticipated Speed Channel series WRECKED premiering July 17th. The now-airing promos were directed by Jeremy Lasky of Perception while the music and sound design was created by Pulse Music.
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Leo Burnett Chicago recently tapped the wizardry of ka-chew's new director, David Russo, for a two-spot Samsung package. Russo's mesmerizing technique blending time-lapse with stop-motion and storytelling can be seen in Call Me for the Samsung Glyde Phone, and Visit for the Samsung Instinct phone. ka-chew! EP/creative director John Andrews added Russo to the roster after seeing some of his festival shorts and was impressed with the range of practical shooting techniques which could be applied to spot production.
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Update from Washington Square Films: Director Tom Schiller is about to embark on a campaign for the U.S. Mint via Campbell-Ewald/MI. A sampling of what to expect - spot "Bad Gift Giver" - which plays out like a depression ad for a pharmaceutical company. "If you feel overwhelmed or unappreciated you may suffer from gift giving deficiency. Instead of giving bad gifts, there is now hope with the new proof sets from the U.S. Mint." (Good to know.)
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To better suit the needs of our clients - and to ensure better viewing online, broadcast-quality submissions are now being requested. The new requirements can be found on our Upload Page.
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Hmmm. Okay then. Just in case you missed it, here is the latest for client Conservation International via BBDO/New York. Entitled Wax, the spot features a resolute Harrison Ford as he sits down for his first chest waxing. As he awaits his manscape session, he explains how the destruction, the 'ripping up' of the rain forest is releasing carbon dioxide into our atmosphere at an alarming rate. Directed by Janusz Kaminski of Independent Media, others lending their skills included Nomad editor John Murray, Sound Lounge mixer Tom Jucarone, and VFX house The Mill/NY.
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Truly masterful is the latest offering from Psyop directors Todd Mueller & Kylie Matulick for client HP TouchSmart PC via Goodby, Silverstein & Partners/San Francisco. The spot, Maestro, showcases all the features the TouchSmart PC offers by the sheer touch of a screen. The VFX is one performance not to be missed! The tag: The Computer is Personal Again. Additional talents were provided by 740 Sound Design mixer Eddie Kim.
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Agency creatives at Euro RSCG Worldwide once again tapped the talents of director Steve Miller of @radical media for a new series of Dos Equis commercials featuring "The Most Interesting Man in the World." Showcasing a modern-day Don Juan and Renaissance Man, the second round of spots for this popular and humorous campaign features Rollerblading, Snooker and a :15 piece, Life, offering a proverbial saying from (who else?) "The Most Interesting Man in the World." Another :30 and several :15s will be rolling out later this summer. Additional talents include @radical EPs Gregg Carlesimo, Maya Brewster & Donna Portaro, Outside Editorial cutter Jeff Ferruzzo and graphic artist Jaime Lamond, Berwyn composer Brett Fuchs and mixer/engineer Eric Thompson, and Company 3 colorist Tom Poole.
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Kite Film has been keeping busy working alongside agency Cayenne Communications. Director Raffaello Jacomelli teamed up with them and client Polti on the spot Elephant, which showcases the deep cleaning capabilities of the steamer. And director Maarten Treurniet put the finishing touches on a spot for client Skoda. Entitled Voyeur, the ad features a couple as they appear to be stalked by a stranger, when in fact, he is more interested in their car.
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(Get your motor runnin' -- Head out on the highway -- Lookin' for adventure -- And whatever comes our way! Oops, sorry, but when you talk Harley Davidson it's easy to think Easy Rider.) In the latest campaign for IBM via Ogilvy/NY, the revealing two-minute piece takes the viewer on a journey into the eclectic world of Harley-Davidson. Directed by Jeff Feuerzeig, the spot showcases IBM's cutting edge portal technology and how it plays a crucial role in keeping the motorcycle maker connected to its customer base. Backed by the song, Running Through my Mind, additional talent was provided by Sound Lounge mixer Rob DiFondi.
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Director Alejandro Toledo of The Brownie Film Company, known for his expertise shooting period pieces, recently shot for client Holsten. The spot, The Knight & The Lady, mixes medieval times with modern day, all the while promoting the beer giant's fabulous ingredients. Shot in Bulgaria, the tagline reads: Dedicated to Good Taste.
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Beautiful and touching vignettes show a community Protected by members of the US Border Patrol, who look out for your family as they do their own. The spot, created by JWT, was directed by GARTNER's Raymond Bark and featured the additional talents of executive producers Don Block, Rich Carter & Elaine Behnken, Skouras Agency DP Joe Meade, and Beast editor Rob Watzke.
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DID YOU MEAN has been introduced on the site! Should you type in your search query incorrectly or just partially, SourceEcreative will offer up alternative suggestions to help you find what you're looking for.
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